With over 25,000+ items in its product catalog, SilkLetter is a fast growing e-commerce company in the corporate gifts niche.
What We Did.
We needed to develop an omnichannel strategy to build awareness and driver higher quality traffic to the ecommerce site. We shifted spend away from top funnel campaigns into better converting lower funnel campaigns. We also utilized machine learning to complement our manual optimizations.
How We Did.
Cost per conversion was reduced by 45% by re-allocating budget from lower converting campaigns. Conversion rates increased by 137% by combining platform machine learning with manual optimization best practices.