Solar Provider Group is a world leader in the development, financing, engineering, construction and operation of commercial and utility-scale solar installations. SPG is a global company with offices in the United States, Canada, United Kingdom and Germany.
What We Did.
After a restructure of their account to get better granularity and produce better reporting, we layered search ads with very targeted location (city) bid modifiers. We also provided a redesign of their site to increase engagement with the landing page form.
How We Did.
A unique landing page with clear call-to-action buttons on the form provided an increase of lead conversions by 132% in just 2 months. The more granular campaign structure reduced wasted spend by 47%.