Cygna Labs is a leading provider of enterprise compliance solutions. Global companies rely on Cygna Labs to detect and proactively mitigate security threads, pass compliance audits and increase IT efficiencies.
What we did.
Utilizing specific targeting and observation settings in Microsoft and Google Ads, we layered search ads with high interest audiences. Secondarily, we implemented retargeting campaigns and email drip campaigns to further pique interest.
How we did.
The audience targeting strategy increased return on investment by 63%. The increase in qualified leads also produced back-office efficiencies in both time and costs.